Our Story

Founder - Rina Tahar

SUFYAA was founded by Rina Tahar out of frustration that hijabs back then were lacking in design, quality and practicality. She eventually quit her corporate job and decided to embark on her own fashion label and started selling online via SUFYAA’s Facebook Page in April 2011.

With a huge passion for fashion, she designed modest wear based on her own needs as a previously working Muslim woman in the corporate world. From producing modest wear by herself at a small scale, SUFYAA eventually grew to having local & overseas production to cater to growing demands. 

In 2012, she opened her first retail outlet at Century Square (Tampines) and later moved to Tanjong Katong Complex (Paya Lebar) and eventually launched SUFYAA’s website becoming one of the first e-commerce stores selling modest wear.

International Modest Fashion Week

In 2015, SUFYAA was honoured to represent Singapore at Muslimah Fashion Week in London (July), Jakarta (October) and Kuala Lumpur (December). It was clear that SUFYAA modest designs were getting recognised across the region.

Rina crafted many unique designs contributing to the modest fashion industry with her brilliant creations such as Kimono Kebaya and Modest Tutu Dress.

Melbourne Project

In 2018, SUFYAA was invited by the Melbourne Malay community to provide her bespoke services onsite where Rina personally flew to location for consultation and measurement bringing her signature fabrics along with her. 

Over 50 bespoke outfits were crafted and airmailed upon completion.

SUFYAA for President Halimah Yacob

Over the years we have dressed many distinguished women including, Singapore’s first woman President, Madam Halimah Yacob.

Our happy customers can attest to the quality of our designs and workmanship and many of them kept coming back for more over the years.


As we strived to provide even higher quality modest wear,  we phased out our mass production collections in 2016 and went completely into made-to-measure services we call SUFYAA Bespoke. 

With SUFYAA Bespoke, we are able to provide the perfect size and fit specifically for each individual while using the best materials for a long-lasting modest wear. Each outfit is unique and carefully crafted with the hard work of talented men and women trained by Rina herself.

Today, we are proud to provide made-to-measure services for men, women & kids specialising in Modest Bridal Wear and Traditional Malay Costumes.

We look forward to seeing you at our boutique soon!

Much Love,
Rina Tahar
Founder of SUFYAA