Our Story

History of Sufyaa

Like many fashion labels, Sufyaa started from humble beginnings. Founded in 2011 out of frustration that many hijabs out there are lacking in design quality and practicality. We decided that this was a project worth undertaking and decided to launch Sufyaa as an online business via a Facebook page in April 2011. With the little business knowledge but huge passion for fashion, we design with our own needs in mind as working muslim women in the corporate world. From a small scale self production, we went full steam with production locally and overseas to cater to the growing demand. In 2012, we plucked up the courage to scale our business further and started going into retail. This was a huge milestone for us as it made us one of the early movers of the modest fashion industry in Singapore. With our manufactured designs, we started selling via a pushcart at Century Square (Tampines, Singapore) before setting up our first retail outlet at Tanjong Katong Complex (Paya Lebar, Singapore). The desire to reach out to more ladies led to the birth of our website, www.sufyaa.com.sg, which was then the pioneer for E-commerce in modest fashion.

Sufyaa was honoured to represent Singapore at Muslimah Fashion Week in London (July 2015), Jakarta (October 2015) and KL (December 2015). We at Sufyaa are thankful that our collection has since grown to include not only shawls but tops and dresses as well which women from all walks of life would fall in love with. Sufyaa believes in giving back to the community and is thus actively involved in helping single mothers, cancer patients and Muslim converts. Over the years we have dressed many distinguished power women including, Singapore’s first woman President, Madam Halimah Yacob.

In 2016, we decided to go full fledge with our made-to-measure services. With Sufyaa Bespoke, each piece  created represents the hard work of talented men and women working in cooperatives where they are becoming empowered and improving the livelihood of their families and communities. Since then, our bespoke service has reached new heights and the main highlight was when we were invited to Melbourne (Australia) for Sufyaa Eid Bespoke 2018. Today, we are proud to champion the movement of sustainable modest fashion right here in Singapore with the process of designing, creating, and buying garments for quality and longevity.

If you share our passion for modest fashion and giving back to the community, talk to us as we continue to make a difference in our community one stitch at a time.

Much Love,
Rina
Founder of Sufyaa